Marketing makeup and cosmetics predominantly targets women, making it challenging for companies to introduce these products to men. To break this barrier and explore a new market, it's crucial to identify the target audience and understand their mindset.
Our team developed the brand 'Men Only', a cosmetic line specifically tailored to men. In line with our research, men tend to favor moisturizers with SPF and a subtle tint if they use cosmetics, indicating a demand for this product within the Australian market.
Recognizing the scarcity of tinted moisturizers in stores for men, 'Men Only' has aligned with the prestigious skincare brand Clinique to create an all-encompassing skincare kit tailored to men. The kit boasts an SPF tinted moisturizer, men's face cleanser, and an aftershave wash, thus fulfilling the grooming needs of our target market.
To effectively capture the attention of our audience, we intend to collaborate with renowned Australian influencer Chris Hemsworth, who holds immense popularity and respect, especially within our target age group. Given his affiliation with Marvel's current movie series, he has garnered a vast following in Australia and worldwide.
As part of this initiative, we have designed an exclusive brand box that highlights our products and brand identity. This project enabled me to enhance my editing skills using Adobe Photoshop.
The survey results indicate a positive response towards the acceptance of men wearing makeup, as well as a willingness to try it. It's noteworthy that the perspectives varied considerably among different regions, which emphasizes the influence of social and cultural factors on people's attitudes towards makeup.
Findings from the online survey (click to see)
